Issue No. 172: Best Way to Keep Memory Sharp - According to Science

How LLMs Work: No, They Don't Simply Predict Word After Word

In partnership with

Productivity Express

Issue No. 172

The Best in Evidence-Based Productivity

for Small Business Owners, Freelancers & Founders

Helping You Work Smarter and Live More

The Rundown

  • Review of Thousands of Studies Confirms Best Way to Keep Memory Sharp

  • Generative AI Is Changing SEO Forever — Here's What You Need to Know to Stay Competitive

  • How To Use AI To Better Manage Your Time

  • 8 Smartwatch Productivity Hacks: Making the Calendar, Reminders, and More Work for You

  • We Are Finally Beginning to Understand How LLMs Work: No, They Don't Simply Predict Word After Word

  • Add this book to your reading list

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🔥Quote/Prompt

Strength is a matter of a made up mind.

Justin Beecher

Use the quote as a writing or thinking prompt to finish your week strong.

A bit from mine:

(posted in our Doer Entrepreneurs Free Community — off social media)

Ever notice how we're all hunting for the perfect productivity hack when the real power move is just... deciding?

I see this all the time: clients transform their businesses not when they […]

Did someone forward this to you?

📈 Performance

That moment when you can't remember where you saved that important proposal draft or spend 15 minutes reconstructing the brilliant idea you had in the shower? It's not just frustrating—it's eating into your billable hours. While everyone's hawking digital solutions for your brain, new research shows the most effective brain boost isn't an app—it's getting off your chair.

Activities such as walking or cycling can increase the size of the hippocampus, the part of the brain responsible for memory and learning. In one study, older adults who did aerobic exercise for a year grew their hippocampus by 2%, effectively reversing one to two years of age-related brain shrinkage.

Key Insights:

  1. Exercise boosts three critical brain functions: your overall thinking ability, memory (especially short-term), and executive function (the mental skills that help you plan, focus, and manage multiple projects without dropping balls).

  2. You don't need to become a gym rat to see results - the research reviewed 250,000 participants across 2,700 studies and found benefits from simple activities like walking, yoga, and even playing active video games between client calls.

  3. Your brain responds quickly - many freelancers noticed improvements after just 12 weeks of regular movement, with the sweet spot being about 30 minutes of exercise most days of the week.

  4. Low-intensity activities like yoga and tai chi sometimes outperformed more intense workouts because they engage both brain and body, requiring the same kind of focus you need when juggling multiple projects and deadlines.

Read the full article for specific examples of how different exercise types can improve particular cognitive functions and practical ways to incorporate more movement into your packed entrepreneurial schedule.

⚙️ Optimization

Remember when you could just sprinkle some keywords into your website and call it "SEO"? Those days are long gone. AI is reshaping everything we thought we knew about getting found online, and if you're still using outdated strategies, your business might be getting left behind while your competitors embrace the new landscape.

According to a survey conducted by Statista in 2023, 13 million people "used generative AI as their primary search tool for online searches." That figure is only set to skyrocket to 90+ million by 2027 (for the record, that's a mere two years away).

Key Insights:

  1. Content isn't just competing with other websites anymore – it's up against AI-generated summaries and direct answers that can make your carefully crafted blog posts completely invisible to searchers.

  2. AI is reshaping how search engines understand intent, not just keywords – tools can now adjust your content in real-time based on user behavior and search trends, keeping your site relevant without manual updates.

  3. The metrics that matter have evolved – search engines now weigh Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) principles more heavily than traditional signals like backlinks.

  4. There's still a critical role for humans – AI can generate content faster than you can say "writer's block," but without human oversight, there's a huge risk of producing generic, inauthentic content that users will immediately bounce from.

Read the full article for specific statistics on how businesses are seeing better SEO results through AI integration and a breakdown of how to balance AI efficiency with human creativity in your content strategy.

⏲️ Time Management

Running a business means your to-do list never ends—you're busy all day, but by 5 PM you're wondering what you actually accomplished. It's not that you don't have enough time; it's that you're spending it on low-impact busywork that AI could handle while you focus on what matters.

You're busy, but are you productive? Most business owners spend their days responding to emails, handling admin, and putting out fires. They finish each day exhausted but unsure what they actually accomplished. They blame a lack of time when the real problem is how they're using it.

Key Insights:

  1. AI excels at handling those mind-numbing admin tasks draining your energy—tools like ChatGPT, Notion AI, and Zapier can handle your customer follow-ups, meeting notes, and data entry faster and often more accurately than you can.

  2. Content creation doesn't have to eat entire days of your week—top creators now produce 10x more by having AI generate first drafts of emails, blog posts, and social content, leaving you to just edit and personalize rather than staring at blank pages.

  3. Information overload kills productivity—tools like Summari and Otter.ai can read and summarize lengthy documents in seconds, extracting just the key points you need without spending hours reading irrelevant material.

  4. Meeting prep often gets rushed, but AI assistants like Fireflies.ai can analyze attendee backgrounds, create agendas, and prepare talking points, ensuring you walk into every discussion confident and prepared.

Read the full article for specific prompts you can copy and paste into ChatGPT to accomplish each of these time-saving strategies and a framework for building your own AI productivity system.

💻 Tools & Technology

That sleek little device on your wrist isn't just for tracking steps and heart rate—it's actually a stealth productivity weapon that most business owners completely underutilize. While your phone creates endless distractions, your smartwatch can deliver just the essentials without sending you down a social media rabbit hole.

While a smartwatch might appear to put a damper on your work life and productivity, the reality is starkly different. When you use it correctly, the abundance of features and simple interface can level up your productivity. These hacks will help you get the most out of your smartwatch from a productivity standpoint.

Key Insights:

  1. Your smartwatch's calendar isn't just a miniature version of your phone app—it's actually more efficient for checking schedules, receiving event notifications, and responding to invites without the temptation to switch over to email or social media.

  2. Voice assistants become genuinely useful on a smartwatch—while rushing to a meeting or driving to your next appointment, you can tell Google Assistant or Bixby to create reminders, schedule events, or send messages without touching a single screen.

  3. Do Not Disturb mode transforms from a nice-to-have to essential—with a few taps, you can pause non-essential notifications during critical focus time, while still staying available for genuine emergencies.

  4. The Maps feature isn't just for runners—it helps you navigate to meetings without the distraction of pulling out your phone in busy areas, ensuring you arrive on time and focused on what matters.

Read the full article for detailed instructions on setting up each of these productivity features on your smartwatch and additional hacks for using voice recording and timer functions to maximize your workday efficiency.

🤖 AI

The AI tools we're using for content creation and business automation are impressively capable, but researchers are only now starting to understand how they actually function. New research from Anthropic gives us a rare glimpse into how their AI assistant Claude processes information—and the findings are quite surprising.

Circuit tracing is a relatively new technique that lets researchers track how an AI model builds its answers step by step – like following the wiring in a brain. It works by chaining together different components of a model. Anthropic used it to spy on Claude's inner workings. This revealed some truly odd, sometimes inhuman ways of arriving at an answer that the bot wouldn't even admit to using when asked.

Key Insights:

  1. When asked math problems, Claude doesn't follow the standard methods we learned in school—it approximates values like "40ish and 60ish" while simultaneously focusing on specific digits, combining these approaches to reach the right answer.

  2. AI models have more foresight than we thought—when writing poetry, Claude decides on the rhyming word first, then constructs the entire line backward to match it, rather than proceeding word by word.

  3. These systems can apply abstract concepts across languages—rather than having separate components for translating words, Claude understands the core concept first, then selects the appropriate words in whatever language was used.

  4. There's a disconnect between how AI thinks and how it explains itself—if you ask Claude how it solved a math problem, it will confidently describe using the standard grade-school method, completely hiding its actual, much stranger reasoning process.

Read the full article for all ten behaviors the Anthropic researchers uncovered and what this new understanding might mean for how we prompt and use AI systems in our businesses.

👀 Read, Watch, Listen

This week’s awesome books, YouTube videos, newsletters, etc. to add to your list!

Mind Magic by Dr. James R. Doty blends neuroscience with the practice of manifestation, offering a six-part plan to help readers realize their dreams through attention, meditation, visualization, and compassion. Far from being self-centered or superficial, Doty reframes manifestation as a tool for personal growth and collective healing. He shows how changing our brain can change the world—empowering us to reclaim agency, achieve meaningful goals, and contribute to a more compassionate society.

🎉 Celebration Corner

Every week Doers Inner Circle members do a weekly review & get help when they need it — check out the progress they made this week!

  • I am more active on the [business] forum, which brought me an interesting opportunity and leads.

  • Personal goals went well this week.

  • Managed to WOB and take care of some admin while also making progress on billable.

What did you do this week? We feature non-member successes too. Just post them here!

🔒Inner Circle: Events & Announcements

  • Monday: Doers Mastermind RSVP here

  • Monday: {EU Time} Work ON Business. Theme: 4️⃣ Workflow & Customer Fulfillment RSVP here

  • Tuesday: Work ON Business. Theme: 4️⃣ Workflow & Customer Fulfillment RSVP here

  • Wednesday: Doers Book Club — $100M Offers RSVP here

  • Monday/Friday: Goal Setting + Plan Your Week Party

  • Accelerators: April 18 is your Office Hours RSVP here

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I hope you found this valuable!

Wishing you much productivity!

- Jenae :)

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