- Productivity Express
- Posts
- Issue No. 166: The Productivity Paradox
Issue No. 166: The Productivity Paradox
5 Ways AI Agents Can Help Solopreneurs Scale Without Hiring
Productivity Express
Issue No. 166
The Best in Evidenced-Based Productivity
for Small Business Owners, Freelancers & Founders
Helping You Work Smarter and Live More
The Rundown
The Productivity Paradox
A 25-year-old content creator turned a layoff into an opportunity. Now an influencer on LinkedIn, she says the platform can be more profitable than TikTok
How to Think Smarter, Not Harder, Using Your Unfocused Mind
7 Surprising Ways NotebookLM Can Supercharge Your Creative Process
5 Ways AI Agents Can Help Solopreneurs Scale Without Hiring
Add this book to your reading list
90-Day Planning Formula BASH: Join Before We Begin
I get it. You've seen the emails. You're curious, but still wondering...
"Do I really have time for another thing?"
"Is this just going to be more planning that goes nowhere?"
"Will this actually fit MY specific business?"
Here's the truth: This isn't about adding more to your plate. It's about finally getting the RIGHT things OFF your plate.
The difference? This system is designed for busy professionals who:
Need results in minutes, not hours
Want practical action steps, not theory
Have tried other planning methods that failed
What separates those who join from those who don't? One simple thing: Taking that first step.
$7 gets you the COMPLETE system + FREE 1:1 consultation ($100 VALUE)
"When it comes to the 90-day planning formula bash, if I hadn't done it, I would still have been aimlessly floating and getting pretty much nowhere, like I used to do before." - Anja
🔥Quote/Prompt
We’re not meant to fit in. We’re meant to stand out.
Use the quote as a writing or thinking prompt to finish your week strong.
A bit from mine:
(posted in our Doer Entrepreneurs Free Community — off social media)
Truth time: How many hours have you wasted trying to copy someone else's business model or productivity system that just doesn't work for YOUR unique business?
The most efficient path forward […]
Did someone forward this to you?
📈 Performance
Your calendar looks like a game of Tetris where every block is a meeting, and somehow you're still feeling guilty about not doing enough. Science says our obsession with busyness isn't just making us miserable—it's actually making us worse at our jobs. This research finally gives you permission to do less (and achieve more).
Your brain isn't built for constant output. Studies show that after 90 minutes of focused work, cognitive performance declines dramatically. Ultradian rhythms, the brain's natural cycles of peak focus and recovery, demand periodic rest—but most of us ignore them, plowing through work fueled by caffeine and sheer willpower.
Key Insights:
The "I'll sleep when I'm dead" crowd has it backward. Einstein played violin when stuck on problems, and Churchill took naps during literal wartime, meanwhile, you're powering through lunch breaks to answer emails nobody will remember tomorrow.
We're all addicted to addition thinking—piling on more tasks, more goals, more commitments—when what actually moves the needle is ruthless subtraction. Stop asking "what else can I do?" and start asking "what can I delete from my life entirely?"
That magical "flow state" where work feels effortless makes you 500% more productive than your typical coffee-fueled zombie mode. But you'll never find it while checking Slack every 3 minutes and treating your attention like it's an infinite resource.
Read the full article for a complete 3-step productivity reset that doesn't involve waking up at 5am or buying another planner you'll abandon by February.
Sponsor
Come for the news, stay for the laughs
Morning Brew isn’t just any newsletter—it’s your free shortcut to business news that actually matters. Fast, fun, and—dare we say—enjoyable.
No fluff, no jargon, and it takes less time to read than it does to brew your coffee (unless you’ve got a Keurig—then you might get to enjoy your Morning Brew with your actual brew).
Join over 4 million professionals who read it daily. Delivered bright and early, it’s news on your time—whether you read it when you wake up, over lunch, or before bed.
⚙️ Optimization
Feeling the existential dread of needing to dance on TikTok or post aesthetic coffee shots on Instagram just to market your business? Here's some sweet relief: while the cool kids are creating 17-part video series on how to fold napkins, serious business owners are quietly building empires on LinkedIn—and apparently making bank doing it.
For me, LinkedIn has just as good, if not better, of an infrastructure for creators to make money than TikTok," Valerie Chapman, 25, a self-employed content creator and creative agency co-founder, tells Fortune. "You can actually charge more in brand partnerships on LinkedIn than other platforms, because your audience is a bunch of professionals—oftentimes CEOs and founders. So you can charge a premium for that kind of audience as well.
Key Insights:
No awkward dance moves required—LinkedIn creators can monetize through high-value brand partnerships with tech companies that actually want to reach professionals, not teenagers.
The platform doesn't have a creator fund, but the monetization potential comes from selling digital products, services, and workshops to an audience that actually has budget authority.
Success doesn't happen overnight—Chapman spent 3-4 months building her infrastructure before deals started coming in, but now makes around $10,000 monthly from her LinkedIn content strategy.
Read the full article for Chapman's specific approach to growing her following to 16,000 and how she used LinkedIn's newer video features to stand out in a platform many still see as "just a place to apply for jobs."
I'll create a Time Management section for your newsletter based on this article about using your unfocused mind, while maintaining the same conversational, slightly snarky tone.
⏲️ Time Management
I have a special frustration with productivity gurus telling us to squeeze more focus time into our day by waking up at 4am. Their advice is almost always based on outdated science. Turns out your best thinking might happen when you're NOT staring at a screen trying to force brilliance through sheer willpower. This research explains why some of your best ideas come in the shower.
Your unfocused mind (aka diffuse mode or wandering mind) is better at some mental activities than your focused mind, especially big-picture thinking. Most of us have a bias toward trying to improve by adding intensity (our bias to add rather than subtract), which is often an ineffective approach.
Key Insights:
That frustrating creative block? It's your brain begging for a break, not more caffeine. Even a quick mind-wandering session can unblock you faster than another hour of frustrated focus.
Exercise below your first lactate threshold (translation: you can hold a conversation while doing it) creates the perfect environment for problem-solving. So that "unproductive" walk you feel guilty about might be your most valuable work time.
Your morning shower isn't just for hygiene—it's a productivity powerhouse. Planning your first focused task before bed primes your brain to solve it while you sleep, and those brilliant solutions often appear when you're shampooing.
Read the full article for all 10 practical strategies to harness your unfocused mind and stop feeling guilty about "unproductive" activities that might actually be your secret productivity weapon.
💻 Tools & Technology
People keep saying AI helps with brainstorming, but this article is an interesting way of going about it. Google's latest AI tool might indeed be your salvation—and unlike most creative "solutions," this one actually does something useful beyond sending you inspirational quotes about perseverance.
Think of NotebookLM as your personal brainstorming buddy, one that doesn't just listen but actively contributes. It's not just about helping you get unstuck—it's about transforming how you approach creativity altogether. From turning your notes into thought-provoking questions to uncovering surprising connections between ideas, this tool is packed with features to spark innovation and streamline your workflow.
Key Insights:
Instead of waiting for inspiration to magically appear (spoiler: it won't), NotebookLM analyzes your notes and actually generates thought-provoking questions that kickstart your brain when it's determined to remain offline.
The text-to-audio conversion feature lets you absorb your content while doing literally anything else—perfect for when you can't look at your screen for one more second without contemplating a career change.
For those of us whose "organizational system" consists of 47 open browser tabs and sticky notes we'll never find again, the tool automatically groups related concepts and identifies patterns you'd never notice on your own.
Read the full article for all seven ways NotebookLM transforms brainstorming, including how its collaborative features make team projects less painful and how it uncovers connections between seemingly unrelated topics.
🤖 AI
If your business is growing (yay) but… just enough to keep you drowning in work and not quite enough to justify an actual employee (or more employees), we have some good news. Before you sacrifice your remaining sanity to the gods of multitasking and wearing 3,497 hats, it turns out AI agents might be the gap solution you need.
For solopreneurs, the challenge of scaling—without the resources to hire—is even greater. Luckily for today's entrepreneurs, there's a powerful alternative: AI agents. These autonomous AI-powered tools can help your business grow without immediately expanding your team, which is especially critical at a stage when every dollar earned goes back into the business.
Key Insights:
Have you ever been near burnout and now you need to answer the same questions…again…while trying to make dinner? AI agents can handle your "Tier 1 support" around the clock—and unlike those janky chatbots from 2020, these can actually make decisions based on each customer's situation without you writing 500 different scripts.
Remember that statistic about entrepreneurs spending 70% of their time "in" the business (doing the work) and only 30% "on" the business (you know, the stuff that actually helps you grow)? AI agents flip that ratio by handling your scheduling, follow-ups, and admin busywork.
Instead of staring at a blank page trying to conjure marketing content while also doing literally everything else, AI agents can generate your email campaigns, social posts, and ad copy that actually sounds like you—not like a robot having an existential crisis.
Read the full article to discover all five ways AI agents function as your virtual team before you have the budget for actual humans, including how they can help you explore new business opportunities without abandoning your core services.
👀 Read, Watch, Listen
This week’s awesome books, YouTube videos, newsletters, etc. to add to your list!
Martell challenges the myth that entrepreneurial success requires endless hustle. Instead, he argues your greatest constraint isn't money but time, and teaches a counterintuitive approach: literally buy your time back by investing in systems, automation, and strategic hiring. The book provides practical frameworks for identifying your highest-value activities, systematically delegating everything else, and developing operating procedures that scale your impact without scaling your hours. Perfect for entrepreneurs drowning in to-dos but skeptical about whether they can afford to delegate.
🎉 Celebration Corner
Every week Doers Inner Circle members do a weekly review & get help when they need it — check out the progress they made this week!
Finished the Bash + important Admin + recalibrated goals
Generally felt on top of my work/admin depite being quite busy
Overall I stuck to my plan by time blocking the entire week in advance and then adjusting.
What did you do this week? We feature non-member successes too. Just post them here!
🔒Inner Circle: Events & Announcements
Monday: The 90-Day Planning Formula Bash Kickoff RSVP here
Monday: {EU Time} Work ON Business. Theme: 3️⃣ Sales & Marketing RSVP here
Tuesday: Work ON Business. Theme: 3️⃣ Sales & Marketing RSVP here
Monday/Friday: Goal Setting + Plan Your Week Party
Accelerators: March 28 is your Monthly Goal Setting Workshop RSVP here
We will soon be adding Referral Perks — Refer now to start earning! 👇
As a reminder, you’re getting this twice-weekly newsletter because you opted in to receive awesome productivity and systems tips through one of these methods:
Doer Entrepreneurs, Doers Express Newsletter, Productivity Stacks, Success by Rx, ClickUp Facebook Group, Productive & Successful Translators Facebook Group.
If you’re not interested in improving your and your business’s productivity so you’d like to break up, that’s definitely a bummer. But, you can always use the unsubscribe link at the bottom if you do not want to get these tips — but keep in mind I am hyper-focused on making these twice-weekly emails as valuable as possible.
Got a tip? Hit reply!
I hope you found this valuable!
Wishing you much productivity!
- Jenae :)
Interested in reaching thousands of motivated small business owners, freelancers & founders?
Hit reply and let’s chat about sponsorship. We only include ads that match our mission: to help our readers work smarter and live more.