The Rundown

• Reset Your Mind, Reset Your Focus, Achieve More Faster

• Humanz brings its influencer marketing platform to the US

• Whole Foods CEO swears by 1 productivity-boosting strategy: ‘I don’t get stuck in meeting after meeting’

• How a pair of earphones supercharged my productivity

• OpenAI Announces a New AI Model, Code-Named Strawberry, That Solves Difficult Problems Step by Step

• Add this book to your reading list

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🔥Quote/Prompt

Use the quote as a writing or thinking prompt to finish your week strong.

A bit from mine:

(posted in our Doer Entrepreneurs Free Community — off social media)

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📈 Performance

Reset Your Mind, Reset Your Focus, Achieve More Faster

I love a good growth mindset article but what I like about this one is it recognizes that we don’t have either all the time. We change all the time. This concept focuses more on those in-between moments. Definitely a refreshing read. Excerpt below.

So, how does a Reset Mindset differ from a growth mindset, and what’s its advantage?

Zenker says the Reset Mindset can be seen as the next generation of the Growth Mindset. “While a growth mindset focuses on learning and persistence, the Reset Mindset emphasizes value creation and adaptability to real-time feedback,” she says. “It helps you learn faster and implement changes more quickly, which is vital in today's fast-paced world where success depends on how swiftly and effectively you can adjust.”

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⚙️ Optimization

Humanz brings its influencer marketing platform to the US

Why should you care about this platform? Because so many forms of advertising are becoming out of reach…except for influencer marketing. If you haven’t explored it, the time is now. This platform brings this option to everyone and if you are a business putting out content, you are already your own influencer. This is a way to reach even more people. Exerpt below!

Humanz, a marketing platform for content creators and brands, has entered the U.S. market, the company announced on Thursday.

Having launched in Israel in 2017, Humanz has gained strong traction in global markets, including Europe, Latin America, South Africa, and the Middle East. Currently, Humanz works with over 300,000 content creators and has facilitated more than 15 million creator collaborations, contributing to nearly $500 million in sales.

As influencer marketing spending becomes a significant part of the wider marketing space — and is now estimated to be a $250 billion industry — Humanz’s U.S. expansion demonstrates the increasing demand for marketing tools designed for content creators.

⏲️ Time Management

Whole Foods CEO swears by 1 productivity-boosting strategy: ‘I don’t get stuck in meeting after meeting’

Most of you reading this don’t get stuck in meetings, but I urge you to replace “meetings” with “billable work” or “client work” and suddenly it will make sense! The “TLDR” here is you need to bullet-proof SOME of your time. The article goes more into how to do this but if a CEO of a huge company can do it, so can we! The excerpt below is a quote from Shekhinah Bass, head of talent strategy at Goldman Sachs. The article discusses how both manage their schedule.

Having a packed calendar can lead to less productivity, according to Yale University psychology professor Laurie Santos. Feeling too busy can cause worse job performance and burnout, she said at the South by Southwest festival in March.

“I think we feel strapped for time because we think working ... as much as we work all the time is essential for achieving the things we want to achieve in life,” Santos said.

💻 Tools & Technology

How a pair of earphones supercharged my productivity

I actually kind of hate the title of this article. It’s not at all about headphones. It is about what’s playing in them and I am hooked! I am definitely stealing this hack. Excerpt below.

In my line of work, I need to read a lot – and I mean a lot! I consume a vast number of articles, podcasts and videos daily, from a wide range of local and international sources. I subscribe to (as in pay for) a ton of publications, too, from BusinessLive and News24 locally to The Wall Street Journal and the Financial Times (the latter is costly, but worth every cent).

But often the best time to consume content, and to think deeply about what I’m reading, is when I’m active – cooking dinner, for example, or hiking a trail on the weekends. But reading and hiking don’t go well together.

The solution? An audio app that will allow me to save articles I come across and listen to them later – when cooking, hiking or just waiting in a long queue at the licensing department.

🤖 AI

OpenAI Announces a New AI Model, Code-Named Strawberry, That Solves Difficult Problems Step by Step

There is an AI prompt I learned recently that is “take a deep breath and go step by step” which makes no sense to tell a machine and yet, better results happen when this is included. Now, this model, as I understand it, essentially has this built in. Definitely a step forward. Check it out!

The new model, dubbed OpenAI o1, can solve problems that stump existing AI models, including OpenAI’s most powerful existing model, GPT-4o. Rather than summon up an answer in one step, as a large language model normally does, it reasons through the problem, effectively thinking out loud as a person might, before arriving at the right result.

“This is what we consider the new paradigm in these models,” Mira Murati, OpenAI’s chief technology officer, tells WIRED. “It is much better at tackling very complex reasoning tasks.”

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👀 Read, Watch, Listen

This week’s awesome books, YouTube videos, newsletters, etc. to add to your list!

Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork (Book)

This is one of my favorite books for freelancers and solopreneurs because our default mindset is usually “how” — we take a course on how to make a website vs hiring someone to do it, for example. This is not always the wrong solution but this book REALLY helps you check when you should hire and when you should buy that course. Every business owner should read this. I know plenty of 7-figure plus CEOs with a team who still struggle with this.

From Amazon:

This book will teach you how to make this essential paradigm-shift so you can:

* Build a successful business effectively while not killing yourself
* Immediately free-up 1,000+ hours of work that you shouldn't be doing anyway
* Bypass the typical scarcity and decline of aging and other societal norms
* Increase your vision in all areas of life and build teams of WHOs to support you in that vision
* Never be limited in your goals and ambitions again
* Expand your abundance of wealth, innovation, relationships, and joy
* Build a life where everything you do is your choice--how you spend your time, how much money you make, the quality of your relationships, and the type of work you do

🎉 Celebration Corner

Every week Doers Inner Circle members do a weekly review & get help when they need it — check out the progress they made this week!

• I kept the CEO day

• I was able to go to the gym twice.

• Overall, I would say I "hit the target" as I planned my 3 MIGs for each day and adjusted them the next morning. As I had the "issue" come up, it turned out it was really helpfull to have this 'mini-system' in place in order to survive and not let everything fall apart.

• Made some progress on my new line of business; tested new bookkeeping app

• I am regularly giving feedback in the group now, it feels like I've gotten pretty good at planning and I always strive to work on my mindset.

• Good progress on the site, attended monthly planning session, posted for Content Challenge.

• I managed to stick to my morning routine buckets every weekday - even Friday!

• Completed my MVP and personal MVP for the month

  Focused on intention and achieving tasks for myself

• Updated my profile on LinkedIn.

What did you do this week? We feature non-member successes too. Just post them here!

🔒Inner Circle: Events & Announcements

• NEW: 90-Day Planning Formula kicks off September 23.  RSVP here

• Wednesday: Book Club RSVP here

• Monday: {EU Time} Work ON Business. Theme: 4️⃣ Client Fulfillment RSVP here

• Tuesday: Work ON Business. Theme: 4️⃣ Client Fulfillment RSVP here

• Monday/Friday: Goal Setting + Plan Your Week Party

• Accelerators: September 20 is your Office Hours RSVP here

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I hope you found this valuable!

Wishing you much productivity!

- Jenae :)