New Study Says There IS a Magic Door Into Your Customer or Coworker’s Brain

Running a business means constantly interacting with and often negotiating with people: whether they be clients, suppliers, government, investors, business partners, contractors, or staff. We wish we could always be on the same page, then all our interactions would be smooth, cooperative, and yield the results we want. 

Think about a best friend or someone you met for the first time, and you just “click” – that’s brain syncing. Wouldn’t it be nice if this always happened, especially if it happened with people that matter in or for your business?

Researchers have a term for exactly that, the moment when our brains sync up or mirror each other during a social interaction. They call this INS or Interpersonal neural synchrony, and it is observed when two or more people engage in activities like working on a task together or conversing. This phenomenon is believed to be the foundation of a lot of social behavior that allows us to connect and engage with others.

But how does this brain syncing happen? And is there anything we can do to trigger this mirroring of brain activity to possibly fast-track social bonding, cooperation, and coordination? This study by Atesh Koul, Davide Ahmar, Gian Domenico Iannetti, and Giacomo Novembre looks into what kind of INS happens during natural, unguided social interactions and how some simple common physical behaviors are related to our brains working on the same wavelength as another.

Click here for my study breakdown & how you can use this study in your business & life:

More Actionable Breakdowns Below! 👇

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More Actionable Breakdowns

Did you miss one of our previous breakdowns? Here are some you might find helpful.

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How “Vacation Mode” Unlocks Your Prioritization Ninja (Hint: it’s not about self-care)

I have to admit that I don’t remember where I read the actual term “vacation mode” for the first time but suffice it to say I did not invent it. We could even call it the “vacation phenomenon”. I know most think of “vacation mode” as that feeling of being on vacation and that’s not what I mean here…but whatever you want to call it, I am capitalizing on it now and it also just came up in a discussion in virtual coworking in the inner circle. PLUS, the great news is you don’t need a postponed wedding to use this trick…So let’s get to it. 💪

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